FTC Announces Agenda For Workshop Exploring Practices, Privacy Implications Of Comprehensive Collection Of Web Data

The FTC has announced a preliminary agenda for a program it calls "The Big Picture: Comprehensive Data Collection." This workshop "will explore the practices and privacy implications of comprehensive data collection."

The program will be held in Washington, DC, on Dec. 6, 2012, and is free and open to the public.

The workshop will be webcast live and a link will be available on FTC.gov. FTC staff will live-tweet the day-long event using the hashtag #FTCpriv from the agency's @FTC account.

The preliminary program agenda is as follows:

9:00-9:15am ET Opening Remarks: Commissioner Julie Brill, Federal Trade Commission

9:15-10:00am The Technological Landscape of Comprehensive Data Collection In this presentation, Professor Dan Wallach, Rice University, will explain the current technological means through which consumers' online activities can be collected and the limits to that technology. He will explore which types of entities have the ability to collect data about consumers' online activities in order to create comprehensive profiles. He will also describe current and possible future uses for such profiles.

10:00-10:15am Break

10:15am-12:00pm Benefits and Risks of Comprehensive Data Collection This panel will explore both the benefits to consumers from the technologies that allow comprehensive data collection as well as the various privacy concerns associated with the ability to track all, or virtually all, of a consumer's online activities. The panel will discuss the products and services these technologies create or enable; the types of information that can be collected and how that information is used; and the associated benefits and privacy risks.

12:00-1:30pm Lunch

1:30-1:45pm Remarks, Commissioner Maureen K. Ohlhausen, Federal Trade Commission

1:45-3:00pm Consumer Attitudes About and Choice with Respect to Comprehensive Data...

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