A Florida business owner will face off against ride-sharing giant Uber over claims that her new beauty app BeauBer infringes the company's trademark.
Carolina Vengoechea began developing BeauBera play on her two job titles, beautician and barberin 2018 to help her customers book salon appointments more easily. She told the New York Post that Uber is now demanding she give up the app's name, arguing it attempts to capitalize on the Uber brand.
In recent years, Uber has challenged numerous trademarks that bear its name, including Uber Trash, UberAire, Uber Cuts and Uber Health.
Speaking with the Post, Michael Goldberg...