Throwing Shade: Upscale Manhattan Bar Calls Out 'Basic' Would-Be Infringer

Not since Mariah Carey claimed "I don't know her" about Jennifer Lopez has such supreme shade been thrown on public record.

Filo Promotions owns a self-described "premier, well-appointed bar/lounge with a posh upscale atmosphere and a focus on high quality drinks, creative new sounds and a small plates menu with exceptional tapas" named Bathtub Gin in Manhattan's Chelsea neighborhood. It brought suit under the Lanham Act against a Mooresville, North Carolina bar of the same name for two counts of trademark infringement. Filo owns an incontestable trademark for "BATHTUB GIN" and seeks damages and injunctive relief.

Interestingly, the complaint delivers premium farm-to-table shade: "FILO employs first rate cocktail mixers and servers so that the customers' experience is nothing less than amazing. Defendant's 'The Bathtub Gin' is a basic bar with none of the same attention to quality and décor attended to by Plaintiff." Oh, Filo went there. Filo Promotions...