FTC Takes Action Against 'iV Cocktails'

Author:Mr Jason Gordon and Michael S. Isselin
Profession:Reed Smith

Last week, the FTC brought its first action against a company marketing and selling intravenously injected therapy products, or "iV Cocktails" as they are often called. In its Press Release, the FTC announced that it reached a settlement with A&O Enterprises Inc., d/b/a iV Bars, and its individual owner/operator, that prohibits iV Bars from making unsupported claims about its iV Cocktails.

According to the Complaint, iV Bars offers its iV Cocktails to consumers for about $100-$250 per "treatment". iV Bars marketed the treatments on its website and social media as an alternative to traditional medicine as a way to treat major diseases including cancer, congestive heart failure, multiple sclerosis, diabetes, fibromyalgia, and neurodegenerative disorders.

These iV Cocktails have been growing in popularity during recent years as an alternative to traditional medicine, but what exactly make up these cocktails? The FTC found that, at least in the case of iV Bars, the "treatments" were nothing more than a mix of water, vitamins, minerals and herbs. iV Bars failed to produce evidence to support the claims that the iV Cocktails are effective at...

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