A Quality Control Program as Part of Your Trademark Licensing Program

Mondaq Business BriefingUnited States Law Articles in English (2011)

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A Quality Control Program as Part of Your Trademark Licensing Program

Brand merchandising and licensing is a multibillion- dollar business.1 Given the money at stake, it goes without saying that it is important for both trademark owners and licensees to have written agreements in place to protect their respective interests. Traditionally, trademark license agreements cover issues such as th...

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