Ninth Circuit Clarifies Standards For Keyword Advertising Trademark Cases
Mondaq Business Briefing › United States Law Articles in English (2011)
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Ninth Circuit Clarifies Standards For Keyword Advertising Trademark Cases
On March 8, 2011, the Ninth Circuit in Network Automation, Inc. v. Advanced Systems Concepts, Inc., No. 10-55840, provided much needed clarification of how courts should approach cases of alleged trademark infringement involving Internet keyword advertising.
The court ruled that the eight factor test announced in AMF Inc. v. Sleekcraft Boats, 599 F.3d 341 (9th Cir. 1979), which is traditionally considered in assessing likelih...See the full content of this document
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