Hsu Quoted In Financier Worldwide

Palo Alto Intellectual Property Transactions partner Richard Hsu was quoted in an article, titled "Optimising Value in IP Assets," in the June 2014 issue of Financier Worldwide. The article discusses how companies can ensure their intellectual property is aligned with business objectives and how they can manage risk to generate maximum value from their intellectual property portfolio.

The article finds that an increasing number of companies generate revenue through licensing or selling their intellectual assets. "If it's just a naked patent portfolio," Hsu says, "the strategy is usually to sell or licence the portfolio through litigation enforcement. If the portfolio is tied to a tangible asset such as a product, business or technology, the intellectual property can be used to increase the value of the tangible assets in a traditional business deal, such as a licence or technology partnering arrangement."

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